Ecosystem for Local Economy Sustainbility
In the last couple of years we have seen a considerable amount of frozen yoghurt-stores popping up in the Norwegian market. As one of the largest suppliers of various types of ice cream in the retail- and supermarket, Hennig-Olsen Is saw a potential in adding frozen yoghurt to their product portfolio.
Based on new insights and various focus group testing, the new concept DUGG was created with the purpose to meet the needs of people who enjoy their everyday ice cream, but who also care for their health.
Over the last couple of years, consumers have been exposed to various versions of “Yoghurt-ice cream” actually containing less yoghurt than cream.